saginaw bay symphony orchestra
The Saginaw Bay Symphony Orchestra is one of the premiere orchestras in Michigan. I had the distinct pleasure of being their Marketing Coordinator (eventually Marketing Manager) from December 2011 to June 2013. Responsibilities included maintaining contact with local media agencies, developing and executing marketing strategies, and building relationships with our patrons.
When I first started at the SBSO, the design work was entirely created by an outside agency. However, a key reason for hiring me was for my proficiency in Graphic Design. I gradually brought all of the design work in house, and even continued to extend my services to them for a year after I left. This included season brochures, posters, bilboards, mailing items, banners, powerpoint displays, email campaigns, social media graphics, promotional items, and more.
2014-15 Season Logo
Youth Orchestra / Adult Orchestra Side-by-Side Concert identity system
2013-14 Season Brochure. Click to Open!
2013-14 Season Logo
2013-14 Season Web Banner / Facebook Cover
Poster example for the 2013-14 season: The Final Frontier
Poster example for the 2013-14 season: A Toast to Vienna
Poster example for the 2012-13 season: A Parisian Soirée
Poster example for the 2012-13 season: The Heavenly Life
Poster example for the 2011-12 Season's special pops concert, A Night at the Movies: The Music of John Williams. John Williams is arguably the most famous film composer, his most notable scores were featured in films such as Jaws, Star Wars, Indiana Jones, Jurassic Park, Schindler's List, E.T., etc.)
Invitation for the Gala kickoff to the 2013-14 Season